To become the leader in the South African seed industry and receive international recognition by building the Agricol brand.

To have a sales and marketing orientation, strategic local and international networking and alliances, and a continuous sourcing of new technology within the seed industry.

To be a reliable supplier of proven products through our commitment to continuous product innovation.

"New to the market products are the fuel to corporate longevity". Research and Development remains a high priority at Agricol so that not only seed, but also knowledge and information is being marketed. There are many R&D contracts in place between Agricol and research institutions, like universities. This, as well as licensing agreements with overseas counterparts, keeps us on the forefront of seed technology. New varieties from our own breeding programmes are scientifically tested, first under controlled conditions and then subjected to extensive field testing, before being released to the market.

From initially an area-restricted seed dealer in the Western Cape, Agricol has become one of the leaders in this sector. With branches in all the main regions in South Africa and with an extended network of counterparts in different countries worldwide, Agricol strives to be number one in the search for alternative crops and species in a diversified field. 

Agricol's "in-house" government approved laboratory is well respected throughout South Africa. Germination and purity tests not only assures clients that the products comply with minimum specifications and standards, but also ensures that Agricol's high standards are maintained. 

Agricol's production division has the necessary knowledge to its disposal to produce seed of the highest quality that complies with the strict SANSOR certification standards, phytosanitary specifications, etc. Multiplication is being done under surveillance of trained and qualified inspectors and monitoring continues throughout the growing season.