Your leading supplier of health, pet and garden care products

Visit Our Website:


Niche Brands products will help you, your pets and your garden flourish!


We are thrilled to announce the founding of Niche Brands as a brand new entity within the Zaad Holdings group (part of the Zeder group)! Specifically created to cater for the retail industry, Niche Brands is geared towards making our various product ranges easily accessible to a much wider clientele.

Our products harness the power of nature to let you, your pets and your garden thrive! Boost your health, enhance the well-being of your pets and beautify your garden. Our offering is set to expand in time and make even more products available to you. Our introductory products include: health seeds, pet foods, vegetable seeds, flower seeds, grass seeds and fertilizer.

About our exciting brands:

Agricol is a prestigious seed company that has made deep inroads into the South African and international markets for over 50 years. Agricol is the No.1 sunflower and forage seed company in South Africa. With the founding of Niche Brands it is the aim of the board of directors to specifically focus on promoting the company to become the leading supplier of pet care, animal feed and garden products in Southern Africa.

Some highlights:

Grass seeds: Used by top golf estates, 75% of the 2010 Soccer World Cup fields and major sport stadiums!
Bird feed: Niche Brands is a high quality provider of bird nutrition with national distribution.
Health seeds: Preferred choice of leading bakeries.

Other products include vegetable seed, flower seed and fertilizer at competitive rates, which will soon be released in our brand new packaging.

Animalzone is a highly respected international pet food brand. With a specific focus on parrot nutrition and health products, the premium Animalzone range includes bestsellers such as Parrot Food Plumage Enhancer, Muesli and Parrot Fruit Chunks – all of which are a completely balanced diet.

The health supplements include Spirulina, Stress and Vitamin Powder and even a Vita Tea. Animalzone also features Rabbit Food, Hamster Food and a variety of products for non-feathered pets. Contact us for a complete list of products.

Contact details:

Head Office for Niche Brands: 37 Eagle Street, Okavango Park, Brackenfell, 7560.

Tel: 021 981 7769


Elana Coetzee –

Andriëtte Conradie –

Rouxine de Kock –


We have a factory shop at 37 Eagle Street, Brackenfell!

Our satellite Niche Brands offices will be located in Nigel and Camperdown, for more information please visit the Niche Brands website.


Phone the office or contact our Marketing Manager – Nico Bruwer

Banking Details:

When doing business with Niche Brands, the following bank account is applicable:

Account Name: Niche Brands (Pty) Ltd.
Bank Name: First National Bank
Account Number: 62398971252
Branch: Willowbridge (210655)

Thank you for your continued support. We are looking forward to working with you and are excited about the future of our brand!

Yours truly

The Niche Brands Team


Niche Brands Contacts:

Managing Director: Nichebrands Anton Giani +27 21 981 7769
+27 83 400 2299
Manager: Northern Region Lizelle van Dyk +27 11 814 4466
Sales Representative: Gauteng Chantal Burnett +27 11 814 4466
+27 81 018 7229
National Procurement Manager Grant Beagle +27 83 266 0779
+27 87 365 0316
National Sales Manager Nico Bruwer +27 21 981 7769
+27 60 508 4411
Sales Representative: Southern Gauteng, OFS, Mpumalanga and North West Gallie Heunes +27 11 814 4466
+27 78 261 8378
Branch Manager: KZN Geoff Donaldson +27 31 785 1181
+27 63 407 4220
Sales Representative: Southern and Eastern Cape Cornel Payne +27 87 365 0238
+27 60 504 6884